About me

I’m a London-based Lead Designer with over 9 years of experience in Product and UX, and 10 years across digital, brand, and industrial design. I’ve led cross-functional teams at start-ups, agencies and corporates, collaborating with stakeholders across six continents to deliver products with lasting impact.

Impact-driven, insight-led

I design with impact in mind, always questioning the value and outcomes of every initiative. Across my career I’ve introduced new ways of working, and led high-impact initiatives that became core to the business.

I rely on insights and data to inform decisions—whether that’s guerrilla testing with WeWork users (for free pizza), partnering with research teams, or managing £100k+ projects with external agencies. I love analysing behavioural data, running multi-variant tests and using tools like Contentsquare and Hotjar to uncover opportunities that drive product and business growth.

Understand and value brand

I’m a big advocate for the importance of softer measures such as brand, art direction, strong UI and ‘delight’ and lead on two rebrands while at Babylon Health.

Strong communication and presentation

I thrive in cross-functional collaboration, partnering with stakeholders and clients, to drive business and user impact.

Presentation and communication are essential skills that I’ve worked hard to develop. I regularly present to teams, stakeholders, and audiences of over 100 people, sharing my strategies, insights, designs, and outcomes.

I love side projects

I’ve always been entrepreneurial, founding ventures like WB Magazine, a print publication featuring writers from The Guardian, Courier, and Dazed; Kumutu, an adventure sports aggregator; Jamborees, a series of live music nights and Southwold Cycle Hire, a coastal cycle hire business.

Contact me

Please get in touch using the form below, email me at hello@barnabythomas.co.uk or message me on Linkedin.